Analytics API Overview

Track performance metrics, traffic reports, and seller analytics

Analytics API Overview

The Analytics API provides 20+ tools to track your eBay performance, analyze traffic, and optimize your selling strategy.

Traffic Reports

View listing views, impressions, and clicks

Sales Metrics

Track sales performance and conversion rates

Seller Standards

Monitor your seller performance metrics

Custom Reports

Generate custom analytics reports

Traffic Reports

Analyze listing performance and buyer engagement.

// Get traffic report for a listing
const report = await mcp.useTool('analytics_getTrafficReport', {
  dimension: 'LISTING',
  metric_keys: ['CLICK_THROUGH_RATE,LISTING_IMPRESSION,LISTING_VIEWS'],
  start_date: '2024-01-01',
  end_date: '2024-01-31'
});

console.log(`Total Impressions: ${report.records[0].listing_impression}`);
console.log(`Total Views: ${report.records[0].listing_views}`);
console.log(`Click-Through Rate: ${report.records[0].click_through_rate}%`);

Seller Standards

Monitor your performance metrics to maintain Top Rated Seller status.

const standards = await mcp.useTool('analytics_getSellerStandardsProfile', {
  marketplace_id: 'EBAY_US'
});

console.log(`Transaction Defect Rate: ${standards.defectRate}%`);
console.log(`Late Shipment Rate: ${standards.lateShipmentRate}%`);
console.log(`Cases Closed Without Resolution: ${standards.casesClosedWithoutResolution}%`);

Available Metrics

Metric	Description
LISTING_IMPRESSION	Times listing appeared in search
LISTING_VIEWS	Times listing detail page was viewed
CLICK_THROUGH_RATE	Percentage of impressions that led to views
TRANSACTION	Number of sales
CONVERSION_RATE	Percentage of views that converted to sales

Next Steps

Traffic Reports

Detailed traffic analytics guide

Analytics Guide

Complete analytics feature guide

Best Practices

Optimize based on analytics

API Reference

All API tools

Resources

• eBay Analytics API Documentation
• Analytics Reporting Guide
• Performance Metrics Guide